Get to know the top 45 global beauty companies of 2022.
The beauty and wellness industry continues to generate billions in annual revenue despite the fact that the previous two years have been difficult for the economy of numberous industries owing to the pandemic. The beauty industry is always evolving, and the businesses who are at the forefront of these shifts remain successful whether they are inspired by TikTok fads, the rise of the metaverse, or the proliferation of online marketplaces.
The World’s Leading Designer has produced a research ranking the 45 most influential beauty brands in 2022, breaking them down into three distinct tiers: established, original, and emerging. In an effort to determine which companies are most positioned for further success in the industry. The fashion and beauty industry-specific vehicle incorporated historical report data in addition to company-specific report data.
This data has been reviewed from Tribe Dynamics, Spate, and the L2 Digital IQ Genius List to determine which companies have the most digital interaction and which goods sell best on Sephora and Ulta’s online stores.
Established
Wax
Among face cleansers and moisturizers, this product line dominates the market. Sales of its cleansers hit over $260 million, while sales of its moisturizers increased by 40%.
Chanel
According to Euromonitor, Chanel is the leading beauty fragrance brand, and the company’s recently introduced No.1 line, which includes skincare, cosmetics, and scents, already has two products ranked in the app’s top ten.
Clinic
According to the NPD, the company was the market leader in skin care and the runner-up in the luxury cosmetics category in the United States. A monthly revenue of $1.5 million is claimed by WWD for the firm.
Cover Girl
The North American cosmetics company is number one in the market for powder and blush and number three for eyelashes.
Dior
The brand is responsible for the best-selling fragrance in the United States, Sauvage, and has the second greatest market share in the cosmetics industry overall.
Dove
The company has earned the Allure Best of Beauty award and is putting a lot of energy into environmental and social problems.
Elf
IRI research shows that the company that dominated the Tiktok audience with over 4.4 billion views on its advertisements is the number two seller of concealers.
L’Oréal Paris
In terms of revenue, the largest cosmetics firm in the world has broken the six billion euro barrier in the last year.
La Mer
According to the NPD Group, the ultra-luxury skincare business occupies the fifth spot as the world’s largest skincare firm in the luxury market.
Maybelline New York
Maybelline, maker of the most popular mascaras, has recently launched a venture targeting mental health in its ads like Brave Together, further solidifying the brand’s position as a market leader in the beauty industry.
Nars
Nars, maker of the eponymous Orgasm blush, is among the top 10 US cosmetic brands and is rapidly rising to the top thanks to its innovative use of social media.
Hello
In 2021, the P&G-owned company introduced a skincare collection that emphasized the use of natural ingredients. The line was a huge success and was recognized with two Best of Beauty awards from Allure in 2017.
Pantene
It’s impossible to discuss hair care without mentioning this iconic brand. The IRI reports that Pantene is the most popular brand of shampoo and conditioner in the world.
Paula’s Choice
According to Spate, the brand that shocked the cosmetics industry when it became part of the Unilever Prestige group had an average monthly Google search traffic of 1.28 million.
Tom Ford Beauty
According to WWD, the brand’s average monthly Google searches increased by 30% and it had more winning fragrances than any other firm in Beauty Inc’s Top 100 Fragrances of All Time rankings.
Originals
Augustinus Bader
Three years ago, the company’s products took off in the skin care industry, and now they’re moving into the hair care market. It is predicted that sales of its newest skincare product, Ultimate Soothing Cream, would reach $20 million in its first year on the market.
Beautycounter
When it first came out in 2013, the brand was instrumental in kickstarting the clean beauty movement. She’s risen to become one of the top competitors in her sport.
Briogeo
Wella saw the value of the brand early on and acquired it to expand into the high-end hair care market. After completing the purchase, the company intends to develop new markets in Asia and Europe.
Byredo
Nearly two decades after its founding, the Swedish brand created by Ben Gorham in 2006 continues to influence the beauty industry and aspires to expand its presence in the sector by expanding its line of color cosmetics and skincare offerings.
Charlotte Tilbury
The NPD Group has identified the beauty artist’s high-end label as one of the five fastest-growing US makeup brands.
Decide
The Ordinary, launched by the firm that rocked the beauty industry by putting a premium on assets and keeping prices low, is currently the fourth-largest skincare player in the US luxury category (NPD) and receives an average of 2 million Google searches per month (Spate).
Diptyque
The nearly seventy-year-old premium fragrance label is doing exceptionally well, particularly in the space-freshening category.
Goop
Since its beginnings, Gwyneth Paltrow’s business has garnered a great deal of attention and become something of a health industry rock star because to its innovative and successful marketing campaigns.
Hero Cosmetics
The firm, which initially found success with a patch for acne, has now expanded into other skin care products designed to address specific issues.
Kristin Ess Hair
According to IRI statistics, sales of shampoos and conditioners from the label’s line increased by 42% and 35%, respectively.
Ilia
The demand for the clean cosmetics company’s Super Serum Skin Tint has led to a trebling of its sales from $30 million in 2019 to $100 million in 2020.
Maison Francis Kurkdjian
It is the owner of Baccarat Rouge 540, a perfume beloved by Rihanna and a viral sensation on the video-sharing platform TikTok; the perfume is one of the ten best sellers in the US luxury market and is widely regarded by beauty experts, who have ranked it among the top ten best fragrances of all time. times.
Olaplex
According to the Spate, Olaplex has dominated the market for hair care products despite having just nine products available. The brand has sold millions of units in the United States, and monthly Google searches for the company’s name average 1.5 million.
Tatch
Thanks to approximately $70 million in funding in 2018, the NPD Group ranks the brand as the ninth largest premium skin care brand in the United States.
Tula
With an earned advertising value of under $100 million, Tribe Dynamics research shows that Tula is the most popular skincare brand on social media in the United States.
Emerging
Ami Cole
The black-focused cosmetics firm has only been around for a year, but it has already amassed 660,000 views on TikTok thanks in large part to the success of its digital marketing strategy and the introduction of new products like concealers and loose powders.
Bubble
Founded in 2020, the Gen Z skincare brand is now available at roughly 4,000 Walmart stores.
Fashion Fair
A line of vegan skincare products and a cute lipstick were among the many items reissued at Sephora late last year under a brand that was first founded in the early 1970s by and for black women.
Floral Street
The company’s success in the US may be directly attributed to its scents, as sales of the brand’s products increased by 257% in the country.
The Inkey List
The company’s Retinol Anti-Aging Serum was awarded Allure’s Best of Beauty, and WWD cites industry insiders saying the company will make $100 million in sales this year.
K18
K18 is a company that specializes in hair care, and in 2020 they released a single product that has since received an average of 70,000 Google searches per month and 10.8 billion views on TikTok as a result of the #K18HairFlip fad.
Live Tinted
The brand’s inclusive ethos has attracted major investors and customers who love its mineral sunscreen since it does not cause skin of color to bleach.
Maude
Founded by actress Dakota Johnson, who also serves as co-creative director and investor, Maude targets the expanding market of sexual health products.
Marly’s Parfums
The sales of perfumes helped the brand by an estimated 130 million euros in 2020 due to the epidemic.
Pattern Beauty
The actress Tracee Ellis Rosscom launched the lucrative hair care line with the help of a satin hat.
Moon Juice
Moon Juice, a company that specializes in “ingible” beauty and wellness products, has gained more consumers because to its Mist Dust, a stimulating combination of adaptogens and herbs that aid in stress reduction, hormonal balance, libido, and creative energy.
Pat McGrath Labs
Makeup artist brand bridgertonPat McGrath Labs is expanding with a skincare division to complement its popular makeup line, which has been featured in worldwide fashion seasons and hit television shows.
Uoma Beauty
The “Make It Black” campaign, which featured collaborations with Elf Cosmetics, Flower Beauty, MAC Cosmetics, Mented, and Morphe, helped bring renewed attention to the beauty company.
Versed
The company capitalized on media channels to increase its consumer base; one viral TikTok video featuring the company’s retinol body lotion has had over 11 million views to date.
Westman Atelier
Thanks to last year’s collaboration with Sephora, the brand from one of the most famous makeup artists in the world has amassed $40 million in retail sales.
