The sustainability of the fashion business is a priority for WGSN (World Global Style Network), and thus they have announced a continuation of their strategic relationship with Copenhagen Fashion Week to share relevant data with the creative community. After a year of working together, the collaboration continues to benefit the customers and communities that both business serve.
Together in 2022, WGSN, the global authority in fashion trend forecasting, and Copenhagen Fashion Week, the sustainability experts, will continue to encourage and educate those working in the fashion industry on the steps they can take towards more conscious practices and how they can desing more environmentally and socially responsible products.
The goals of the WGSN and Copenhagen Fashion week relationship are to stimulate creativity, expand knowledge, and make a positive impact on the fashion industry. To aid companies in making the transition to more sustainable design and innovation, the partnership released a white paper in 2021 titled Create Better: Innovating Towards a Sustainable Future.
“The WGSN x Copenhagen Fashion Week partnership is a powerful initiative that continues to support brands, businesses and individuals on their sustainability journey. Building on last year’s goal to generate industry-leading information about sustainability in fashion, this year we are placing an even sharper focus on education in this subject, working with Copenhagen Fashion Week to support emerging talent, and continuing to drive far more business impact for our clients and the wider community. By working alongside Copenhagen Fashion Week, WGSN’s industry experts, data scientists and advisory consultants could not be better placed to help people navigate change, so they can create a better future with sustainability at its heart.”
- Carla Buzasi, WGSN’s President and CEO
CEO of Copenhagen Fashion Week Cecilie Thorsmork continued, “Fashion weeks have a great role to play in pushing the sustainability agenda of the fashion industry forward, since we as a platform inevitably promote what fashion is. That comes with great responsibility toward the public and attendees of fashion weeks: partnerships play a vital role in this process, allowing us to leverage our impact to a wider community. We’re thrilled to continue collaborating with WGSN to share knowledge and create heightened awareness about sustainability.”
Knowledge is a crucial tool for both businesses to drive positive impact in their respective industries. The goal of the partnership is to promote a more sustainable future for the fashion industry by pooling the expertise of WGSN and Copenhagen Fashion Week, as well as a social media collaboration, podcast episode, exclusive digital event, and other activities for the broader fashion community, are all on the docket for this year’s partnership.
For SS23, TikTok Is Teaming Up With Copenhagen Fashion Week
For the upcoming Autumn/Winter 22/23 and Spring/Summer 23 seasons, Copenhagen Fashion Week is thrilled to announces a cooperation with TikTok.
Through the backing and investment of TikTok Copenhagen Fashion Week will be brought to the attention of the global platform and the awe-inspiring creators it encompasses, providing a once-in-a-lifetime opportunity for both parties involved.
The guest hosts will be streaming, vlogging, reviewing, and documenting one of the most exciting fashion weeks on the global agenda from all angles, including street style, backstage, live from the front row, and everything in between.
Follow #cphfw and @cphfw to see the week unfold, with a focus on new voices, street style, sustainable innovations, and the best of the Nordics.
To kick off the partnership, four of the most exciting creators in the Nordic countries will be guest hosting Copenhagen Fashion Week’s TikTok channel:
Leo Ikhilor (@olenleo)
Finnish performer Leo Ikhilor has been active in the country’s creative scene and entertainment business. He’s in his second year at Tampere University, majoring in the theater arts. Even though has has a successful career in the theater, he still finds time to collaborate with some of Finland’s most prestigious fashion houses, designers, and brands. After years of working in the field of audiovisual arts, he has shifted his focus to platforms like TikTok and Instagram.
Jenny Cha (@chaserize)
Oslo-based content developer Jenny Cha is a Norweigian national. The colorful “hedgehog hair” films she posted on YouTube are what launched her social media career, despite her training in fashion and digital art. Jenny Cha exhibits her flair for the cosmetic arts by blogging about her personal style.
Verona Farrell (@secondhandhuns)
Verona is a fashion journalist, photographer, and influencer operating out of Stockholm. Under the handle @secondhandhuns on TikTok, she presents a series called “What People are Wearing,” in which she explores fashion in Stockholm, Copenhagen, and Dublin. She promotes thrift store fashion on her other social media channels and contributes a section on eco-friendly clothing to the online magazine Utopia The Edit.
Alden Léon Muanza Dolomingo (@laperlenoire_)
Belgium-born 26-year-old Alden has always had an eye for style. When he was 14 years old, he enrolled at the School of Arts in Brussels and began experimenting with various artistic techniques. As a young adult, he tried his hand at fashion industry by working for ZARA and signing with Offmodels. With his interest in fashion only growing, he relocated to Copenhagen in September 2021 and has been thoroughly enjoying himself ever since.
Fashion Week in Copenhagen
Copenhagen Fashion Week, which takes place in January/February and August, is the largest fashion week in the Nordic region. Copenhagen Fashion Week is an annual event that features three days of shows, presentations, and activities in addition to the two trade fairs CIFF and Revolver, attracting top international press, buyers, and industry professionals from around the world.
In an effort to inspire and urge the fashion industry to make constructive and responsible changes, Copenhagen Fashion Week has made responsibility its central focus this year.
