Brands had already developed detergents or hygiene products in the form of dilution tablets. Mono Skincare is bringing this philosophy to the skincare market. Lauri Mias’ youthful brand, which debuted in January 2022, emphasizes decreased packaging production and patented, concentrated natural ingredients with this new idea and range.
Powders are gaining traction in the anhydrous solution market, which helps eliminate single-use packaging. Laurie Mias, the inventor of Mono Skincare, chose a more compact version that was unlike anything else on the market.
Natural Formulas and Refillable Packs
“I wanted a convenient solution. Powder can absorb moisture, and it is always hard to get the right quantity of product, so I started from the idea of pills, which did not exist in the cosmetics industry.”
It took her two years to produce this project, which concentrated on an undiscovered galenic form alongside a Belgian laboratory. Now that she’s filed patents, she’ll be able to share her private-label solution with other market players.
“It is a revolution in skincare. No one has done that before, even on the global level. I hope others will follow us,” adds the founder.
The Mono Skincare line includes 14 products: makeup remover, face cleanser, toner, day cream, serum, deodorant, and body spray – all of which are made entirely of natural ingredients and are obtained in Europe. They’re safe for pregnant ladies, kids and those with hypersensitive skin. A single pill yields 50 ml of solution.
After adding water, the product rehydrates in 30 minutes and can be used for up to six months. A tablet can be stored for 12 months if it is not diluted (tests are being carried out to validate the 24-month storage.)
“We have designed each product with a very specific promise, focusing on efficacy: results are visible after four days, by acting on the microbiome, integrating prebiotics to nourish the flora. And we took great care to use at least the minimum concentration levels required for ingredients to really have an effect.”
Glass, wood, and aluminum are among the recyclable and/or recycled materials used in packaging. All of the bottles can be refilled multiple times.
A Successful Launch
The brand received mostly positive feedback on this new style of beauty on the e-shop launched in French last January.
“More than 40% of our customers have already recommended their tablets. The comments are extremely positive. We wanted to create a very inclusive range; there are many men among our customers, as well as people of all ages. The younger ones like the innovation, while the sophisticated, efficient assets, in particular anti-ageing formulas, help us reach customers aged 50+. As for the price, our products are affordable, about EUR 30, so we offer a high quantity/quality ratio. Then, customers only need to buy the refill.”
Within the next six months, the brand has already confirmed its presence at Sephora Hong Kong and Singapore, and it is expected to sign with a number of large corporations in the United States, the United Kingdom, Australia, and of course, France.
