The latest Beauty Forecast study from Trendalytics has been released, so read on to find out what you can expect to see popular in 2023.
In the near future, these four primary trend trends may affect everything from hair and makeup to substances and package hues.
Brand intelligence is the focus of Trendalytics. The company has a special algorithm for finding trends. The lifespan of a trend is used to classify it as “emerging” or “safe bets,” respectively.
It is mentioned in each trend described below as an “emerging” trend or a “safe bet,” and several trends are included in each trend report. Emerging trends, according to Trendalytics, have higher growth potential, whereas safe bets have been, and are projected to continue, to experience growth.
#1—New Natural
Hydrating formulations, sleek ponytails, minimum makeup, and cool tones like ice blue, taupe, and peach characterize the New Natural aesthetic. As Trendalytics puts it, this is an “evolved clean” aesthetic that emphasizes diversity and celebrates individuality.
Makeup containing skincare elements, sheer formulations, and “glazed donut skin” belong to the “New Natural” aesthetic. Check out the almost 93 million views of the #CleanLook hashtag on TikTok.
Several skincare companies, such as Dr. Barbara Sturm, Drunk Elephant, and Sunday Riley, have expanded into the haircare market, as noted in a recent analysis by Trendalytics.
Rhode, a brand to keep an eye on, will debut in June 2022.
Emerging
- Adaptive Beauty
- Cooling Globes
- Glossy Lip
Safe Bets
- Under Eye Patches
- Hydrating Lipstick
- Serum Foundation
#2—Nocturne
The Nocturne trend “finds beauty in all that happens after dark,” as stated by Trendalytics. ‘Indie Sleaze,’ a reimagining of grunge, is featured. The report uses HBO’s Euphoria as an example of this tendency, noting that it “has successfully created its own aesthetic identity,”
According to Trendalytics, this range of colors is meant to “reflect the dichotomy of glam and grunge,” A range of colors from lime green to onyx black and burgundy can be seen.
Keep an eye out for 4AM Skin, a brand with a heart for the LGBTQ+ community sparked by “club culture.”
Emerging
- Glitter Eyeliner
- Glitter Gel
- Crimped Hair
Safe Bets
- Octopus Haircut
- Fishtail Eyeliner
- Thin Brows
#3—Futura
We’re talking holographic coatings and the unexpected metaverse here, so ‘Futura’ is all about that. According to Trendalytics, “tech-infused palettes,” such as turquoise, silver, and virtual purple, constitute “digitally-enhanced hues.”
What comes next now that the cosmetics industry is embracing surrealism and NFTS? In-App Cosmetics.
OneSkin is a company to keep an eye on since their vitamins may be applied topically and reach the dermal layers of the skin.
Emerging
- Colored Eyebrows
- Holographic Highlighter
- Jelly Nails
Safe Bets
- Silver Eyeshadow
- Metallic Eyeliner
- Eyeliner Stickers
#4—Verano
“Verano” is about getting back to basics by using natural materials and practicing traditions from one’s Latinx heritage. The colors are vibrant and tropical, ranging from terracotta and marigold to sage green.
The ‘beachy’ aesthetic, characterized by wavy hair, natural makeup, and sea-inspired fragrances, is also featured in this trend report. Markets and street art in countries like India, Madagascar, and Mexico, which are examples of global influences, will also play a role.
The survey finds that “For Gen Z, addressing the climate crisis is a priority and their buying decisions reflect that,”
Cermonia is a Latinx-owned haircare brand that sources its products across Latin America.
Emerging
- Eco-Friendly Packaging
- Conscious Beauty
- Mermaid Waves
Safe Bets
- Refillable Lipstick
- Aquatic Perfume
- Sunscreen Stick
