Will we be able to use perfume in the metaverse someday? Although it might seem implausible, businesses continue to exhibit their newest perfumes in these alternative universes. In truth, Armani Beauty is partnering with “Fortnite” to advertise its new scent which is exactly what it is doing.
The metaverse, a realm of infinite possibilities, now enables users to shop for virtual clothing and accessories, see exhibitions, or go to concerts. Although only a small percentage of people have actually entered them, marketers are more inclined to embrace these novel realms on the edge of reality in order to acquire awareness among Generation Z, who represent their primary target market. As a result, some companies have made bold decision to organize campagines where customers are really present, namely in the realm of gaming, a metaverse that is popular with billions of people worldwide.
Online Game
For the promotion of its new men’s fragrance, Code Armani Beauty has now teamed up with “Fortnite,” one of the most well-known video games. Evidently, it isn’t a matter of trying the new scent online, which is now impossible. Here, the goal is to get consumers to participate in the “Rewrite the Code” immersive experience in order to learn about the perfume, which will then encourage as many people as possible to try and purchase it. In actuality, it is mostly a very traditional online game, which highlighted the most current introduction.
According to the brand’s Instagram account, “In a world where time flows backwards, players race through maze-like speed runs to collect the numbers needed to unlock the Armani Code building and the Armani Code Parfum bottle, in order to harness its magnetic power to put the world forwards again.” Players may learn more about the bottle, the contents, and especially the larger world of the perfume through this game.
Brands may introduce new goods, cultivate consumer loyalty, and even establish a community by making their own planet or themed area in the metaverse.
Several brands, like Balenciaga, Gucci, Hermès, and Dior, have fully grasped this and entered the game industry as well as these brand-new virtual worlds. These businesses already have loyal followings, and the metaverse may open up a world of new opportunities for them.
