Rihanna strikes again! The bombshell Barbadian beauty further takes her place in the fashion industry. Rihanna who is the executive producer of the fashion reality show “Styled to Rock” and the designer of her own collection “River Island”, is now the face of Balmain’s new Spring 2014 Campaign.
Olivier Rousteing, the 27-year-old designer confessed that he designed the entire collection with Rihanna in mind. He sees her as a the perfect mix of fashion and music. The campaign was shot in New York last month by Vinoodh Matadin and Inez van Lamsweerde. Rihanna, who was styled by Mel Ottenberg, her personal stylist for the campaign, looks like she’s the one bringing the heat to the steam room, stylishly and effortlessly.
“Everything we have done together has been amazing,” RiRi says in one of the behind the scenes clips. “Now we get to shoot Balmain, which is freaking epic! Balmain has been a friend that I’ve loved for so long and now, to actually get to work with him… it’s brilliant!”
Oliver had nothing but compliments for our girl RiRi, continuing on to say: “I just think, she’s this girl that everybody knows…she’s boyish, she’s strong…she’s powerful — she knows how to mix beauty– she’s the new icon.”
– Jaleesa Jaikaran