The London NYC Announces Mercedes-Benz Fashion Week Partnership

New York, New York (August 26, 2013) – Marking the debut to an exclusive relationship
with fashion, The London NYC announced today its official sponsorship of MercedesBenz Fashion Week for both the Fall 2013 and Spring 2014 season. Located just steps off Seventh Avenue in Midtown Manhattan and just minutes from the excitement of Mercedes-Benz Fashion Week, The London NYC is a beacon of glamour and luxury where the chic will mix and mingle and designers and buyers whirl through the lobby throughout the week.

“Throughout the year we are the home-away-from home for designers, buyers and
fashion industry executives,” said Jennifer Rutkowski, VP of Sales and Marketing, The
London Hotels. “By forging an official relationship with IMG Fashion and Mercedes-Benz Fashion we showcase our commitment to the fashion industry and how important it is to our hotel and city. It also allows us to provide our guests with exclusive experiences such as The Runway Package.” For the first time ever, The London NYC will present The Runway Package. This exclusive package is a VIP, behind the scenes opportunity for fashionistas to snag seats to the most coveted fashion shows of the week. Guests will look fabulous and feel glamorous with a pre-show coif at DreamDry, the premier destination for the ultimate blow-out at their newly opened uptown location.

The London NYC Runway Package Includes:
• 2 invitations to a glamorous Mercedes-Benz Fashion Week runway show
previewing the spring’s hottest trends during the week of September 5-12, 2013
• VIP behind-the-scenes backstage tour of Mercedes-Benz Fashion Week and a VIP
gift bag full of the season’s fashion must-haves
• 2 DreamDry blow-outs, the premier destination for the ultimate blowout at the
newly opened location on West 57th Street
• 2 sin-free Fashion Week Sips (100 calories or less cocktails) at the chic London
• Luxurious London Suite Accommodations featuring 500 square feet of
The package is priced at $750 and can be booked by calling, Renah Kang, 212-468-
8706 or via e-mail at [email protected]

The London Bar at The London NYC will also be catering to the chic, fashionable crowd.
Those looking to stay Fashion Week-Skinny can enjoy Sin-Free Sips, delicious 100-
calorie or less cocktails at The London Bar and “Model Bites,” guilt-free dishes including
tuna tartar and pickled vegetables to nibble on in-between shows or meetings.

About The London NYC:
The London NYC is the perfect blend of glamour and function that is relevant and true to the essence of its gateway city, New York. The London NYC embraces the vibe, energy and cosmopolitan style of the city of London, situated exactly at the intersection of commerce and culture. The David Collins designed hotel features all-suite accommodations, intuitive service and sophisticated ease complimented by the cuisine of the culinary team of Gordon Ramsay. The London NYC can be found at Follow us on Facebook and Twitter @ThelondonNYC.

Rebecca Rand
Hospitality-Marketing LLC
[email protected]


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